Investment themes

How we are responding:

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Getting closer to our customers

  • Improving our understanding of our customers’ preferences with effective systems and processes to capture and analyse data
  • Increasing in-house expertise with dedicated analytics and marketing capabilities
  • Improving in-house management of our properties to deliver consistent best-in-class standards
  • Investing in the British Land brand so people know what they can expect from us and the properties we own and manage


consumer exit surveys completed over the past four years at our retail assets

Creating great environments

  • Investing in places which are well connected, well designed and in tune with modern lifestyles
  • Enhancing and enlivening our assets through our Placemaking activities: attractive environments, best in class services, and innovative leisure and entertainment options
  • Places which are well integrated with local communities and where they choose to spend time

Focusing on internet resilient lifestyle retail

  • Focusing on outstanding assets which are in tune with modern consumer lifestyles
  • Understanding where a deeper retail and leisure offering will drive footfall and where convenient and accessible retail is more appropriate
  • Investing to keep pace with changing consumer preferences


increase in dwell time at the assets where we have recently completed makeovers to improve the shopping experience

Growing in London and the South East

  • Identifying emerging areas that will benefit from growth and regeneration, particularly transport/infrastructure-led
  • Increasing the retail, leisure, residential and other alternative uses to enhance our office-led campuses
  • Investing in relatively affluent retail locations outside of London with population growth where there is potential to upscale the offer
  • Identifying compelling residential opportunities


of our assets are located in London or the South East

Profitable development

  • Near term opportunities which focus on keeping our campuses and our retail-led centres modern
  • Long-term, large-scale, mixed-use projects where we can put our placemaking skills to work
  • Managing risk through pre-letting and phasing development starts

9.2m sq ft

of developments in our near/medium term pipeline

Embedding sustainability in placemaking

  • Adaptable and efficient buildings
  • Promoting wellbeing and productivity for our occupiers, customers and communities
  • Supporting local communities with our new Local Charter launched this year
  • Developing skills and opportunities to support local economies


We support RE100 – committed to purchasing electricity from renewable power in our own space and across service charge space.