Investment themes

How we are responding:

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Getting closer to our customers

  • Improving our understanding of our customers’ preferences with effective systems and processes to capture and analyse data
  • Increasing in-house expertise with dedicated analytics and marketing capabilities
  • Improving in-house management of our properties to deliver consistent best-in-class standards
  • Investing in the British Land brand so people know what they can expect from us and the properties we own and manage

>150,000

consumer exit surveys completed over the past four years at our retail assets

Creating great environments

  • Investing in places which are well connected, well designed and in tune with modern lifestyles
  • Enhancing and enlivening our assets through our Placemaking activities: attractive environments, best in class services, and innovative leisure and entertainment options
  • Places which are well integrated with local communities and where they choose to spend time

Focusing on internet resilient lifestyle retail

  • Focusing on outstanding assets which are in tune with modern consumer lifestyles
  • Understanding where a deeper retail and leisure offering will drive footfall and where convenient and accessible retail is more appropriate
  • Investing to keep pace with changing consumer preferences

15%

increase in dwell time at the assets where we have recently completed makeovers to improve the shopping experience

Growing in London and the South East

  • Identifying emerging areas that will benefit from growth and regeneration, particularly transport/infrastructure-led
  • Increasing the retail, leisure, residential and other alternative uses to enhance our office-led campuses
  • Investing in relatively affluent retail locations outside of London with population growth where there is potential to upscale the offer
  • Identifying compelling residential opportunities

65%

of our assets are located in London or the South East

Profitable development

  • Near term opportunities which focus on keeping our campuses and our retail-led centres modern
  • Long-term, large-scale, mixed-use projects where we can put our placemaking skills to work
  • Managing risk through pre-letting and phasing development starts

9.2m sq ft

of developments in our near/medium term pipeline

Embedding sustainability in placemaking

  • Adaptable and efficient buildings
  • Promoting wellbeing and productivity for our occupiers, customers and communities
  • Supporting local communities with our new Local Charter launched this year
  • Developing skills and opportunities to support local economies

RE100

We support RE100 – committed to purchasing electricity from renewable power in our own space and across service charge space.